Privacy policy

Last Updated: April 4, 2026

This Privacy Policy describes how Formulation Factory LLC ("we," "us," "our") collects, uses, shares, and protects your personal information when you visit or make a purchase from our website at formulationfactory.com (the "Site"), use our services, communicate with us, or otherwise interact with us (collectively, the "Services"). This includes interactions through our Amazon storefront, email, SMS, live chat, and social media channels.

For the purposes of this Privacy Policy, "you" and "your" refer to anyone who interacts with the Services, including customers, website visitors, subscribers, and other individuals whose information we collect.

By using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we update this Privacy Policy, we will revise the "Last Updated" date at the top of this page. Where required by law, we will notify you of material changes by email or through a prominent notice on the Site before the changes take effect.

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

Information We Collect

We collect personal information to provide, improve, and secure our Services. The categories of information we collect depend on how you interact with us.

Information You Provide Directly

Contact Information: Name, email address, phone number, billing address, and shipping address.

Account Information: Login credentials and account preferences if you create an account on our Site or subscription portal.

Order and Transaction Details: Products ordered, order history, payment method (note: we do not store full credit card numbers — payment processing is handled by our third-party payment processors), subscription selections, and billing frequency.

Subscription Information: Subscription plan, frequency, and preferences you select when enrolling in a recurring purchase.

Customer Support Communications: Any information you provide when contacting our support team via email, live chat, or contact forms, including the content of your messages.

Quiz and Survey Responses: Information you provide through product recommendation quizzes or surveys on our Site.

Marketing Preferences: Your opt-in choices for email and SMS communications.

Information We Collect Automatically

When you visit or interact with the Site, we automatically collect certain information, including:

Device and Browser Information: IP address, browser type and version, operating system, device type, and screen resolution.

Usage Data: Pages viewed, links clicked, time spent on pages, referring URLs, and browsing patterns on the Site.

Location Data: Approximate geographic location based on your IP address.

Cookies and Tracking Technologies: We use cookies, pixels, web beacons, and similar technologies to enhance Site functionality, remember your preferences, analyze usage patterns, and deliver relevant advertising. See "Cookies and Online Tracking" below for more detail.

Information From Third Parties

We may receive information about you from third-party sources, including:

Payment Processors: Transaction confirmation and fraud screening data from providers such as Shopify Payments and Shop Pay.

Analytics Providers: Aggregated and individual usage data from tools such as Google Analytics.

Advertising Partners: Conversion and engagement data from platforms such as Meta (Facebook/Instagram) and Google Ads.

Subscription Management: Subscription status, billing history, and cancellation data from our subscription platform, Skio.

Email and SMS Platforms: Engagement data (opens, clicks, deliverability) from our marketing platform, Klaviyo.

Product Recommendation Tools: Quiz responses and recommendation data from tools integrated into our Site.

How We Use Your Information

We use the information we collect for the following purposes:

Fulfilling Orders and Providing Services: To process transactions, fulfill and ship orders, manage subscriptions, and maintain your account.

Customer Support: To respond to inquiries, troubleshoot issues, and provide assistance.

Communications: To send transactional messages such as order confirmations, shipping updates, subscription renewal notices, and cancellation confirmations.

Marketing: To send promotional emails, SMS messages, and other marketing materials about our products and offers. You may opt out at any time (see "Your Choices" below).

Personalization: To tailor product recommendations, content, and advertising to your interests and preferences.

Analytics and Improvement: To analyze how our Site and Services are used, identify trends, and improve functionality, user experience, and product offerings.

Security and Fraud Prevention: To detect, prevent, and respond to fraud, unauthorized access, and other security threats.

Legal Compliance: To comply with applicable laws, regulations, and legal processes, and to respond to lawful requests from public authorities.

Sharing Your Information

We do not sell your personal information in exchange for monetary compensation. We may share your personal information with the following categories of third parties in order to operate and improve our Services:

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Service Providers and Tools

We work with third-party service providers who perform functions on our behalf. These providers are contractually obligated to use your information only for the purposes of providing services to us. Our current service providers include:

Shopify: E-commerce platform, hosting, and checkout.

Klaviyo: Email marketing, SMS marketing, and customer segmentation.

Skio: Subscription management, billing, and customer portal.

Google Analytics: Website analytics and usage reporting.

Meta Pixel (Facebook/Instagram): Advertising measurement, conversion tracking, and audience building.

Postscript: SMS marketing and compliance infrastructure.

Okendo: Customer reviews collection and display.

Payment Processors: Secure payment processing (e.g., Shopify Payments, Shop Pay, credit card networks).

Fulfillment Partners: Order fulfillment, warehousing, and shipping.

Customer Support Platforms: Help desk and live chat tools used by our support team.

This list may change as we add or remove service providers. We will update this Privacy Policy accordingly.

Legal Obligations

We may disclose your information when required to comply with applicable laws, regulations, or legal processes, or in response to valid requests from law enforcement or government authorities.

Business Transfers

In the event of a merger, acquisition, sale of assets, reorganization, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

With Your Consent

We may share your information for other purposes with your explicit consent.

Cookies and Online Tracking

We use cookies and similar tracking technologies to operate and improve the Site. These include:

Essential Cookies: Required for core Site functionality such as shopping cart, checkout, and account access.

Analytics Cookies: Used to understand how visitors interact with the Site (e.g., Google Analytics).

Advertising Cookies: Used to deliver relevant ads and measure campaign effectiveness (e.g., Meta Pixel).

You can manage your cookie preferences through your browser settings or through any cookie consent banner displayed on the Site. Please note that disabling certain cookies may affect Site functionality.

We honor "Do Not Track" browser signals where technically feasible. For more information about online tracking and your choices, visit www.aboutads.info/choices or www.networkadvertising.org/choices.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

Active customer accounts and order history: retained for as long as your account is active and for a reasonable period thereafter to support reorders, warranty claims, and customer service.

Marketing data: retained until you opt out or unsubscribe.

Legal and compliance records: retained as required by applicable law (e.g., tax and financial records).

When your information is no longer needed, we will securely delete or anonymize it in accordance with our data retention practices.

Your Rights Under California Law (CCPA / CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA"). These include the right to:

Know and Access: Request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the categories of third parties with whom we have shared it.

Delete: Request that we delete the personal information we have collected from you, subject to certain legal exceptions.

Correct: Request that we correct inaccurate personal information we maintain about you.

Opt Out of Sale or Sharing: Direct us not to sell or share your personal information for cross-context behavioral advertising. While we do not sell personal information for monetary compensation, certain data-sharing practices with advertising partners (such as Meta Pixel or Google Analytics) may constitute "sharing" under the CPRA. You may opt out at any time (see below).

Limit Use of Sensitive Personal Information: Direct us to limit the use and disclosure of your sensitive personal information to purposes necessary to provide the Services.

Data Portability: Request a copy of your personal information in a portable, readily usable format.

Opt Out of Automated Decision-Making: You have the right to opt out of decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects concerning you.

Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. Exercising your rights will not affect the price or quality of Services you receive from us.

How to Exercise Your Rights

To submit a request to access, correct, delete, or port your personal information, or to exercise any other right described above, please contact us at:

Email: success@formulationfactory.com
Mail: Formulation Factory LLC, 30 N Gould St Ste R, Sheridan, WY 82801 USA

We will acknowledge your request within ten (10) business days and respond to verifiable consumer requests within forty-five (45) calendar days of receipt. If we require additional time, we will notify you of the extension and the reason, for a maximum total response period of ninety (90) days.

To verify your identity, we may ask you to confirm information associated with your account or order history. If you use an authorized agent to submit a request on your behalf, we may require proof of authorization and verify your identity directly.

Do Not Sell or Share My Personal Information

We do not sell your personal information in exchange for monetary compensation. However, like many e-commerce businesses, we use third-party advertising and analytics tools (such as Meta Pixel and Google Analytics) that may constitute "sharing" of personal information for cross-context behavioral advertising under the CPRA.

You may opt out of this sharing at any time by clicking the "Your Privacy Choices" link in the footer of our website, or by contacting us at success@formulationfactory.com.

Your Choices — Opting Out of Marketing

Email: To opt out of promotional emails, click the "Unsubscribe" link found in the footer of any marketing email. You will continue to receive transactional emails (such as order confirmations and shipping updates) after unsubscribing from marketing emails.

SMS / Text Messages: To opt out of marketing text messages, reply STOP to any message you receive from us. Reply HELP for assistance. Message and data rates may apply. After opting out, you will receive a confirmation message and will no longer receive marketing texts. You may continue to receive transactional messages related to active orders or subscriptions.

You may also contact us at success@formulationfactory.com to update your marketing preferences.

SMS and Text Messaging

By opting in to receive text messages from Formulation Factory, you consent to receive recurring automated marketing and transactional messages at the phone number you provide. Consent is not a condition of purchase.

Message frequency varies. Message and data rates may apply.

You may opt out at any time by replying STOP to any message. Reply HELP for assistance.

Our SMS program is managed through Klaviyo and Postscript. By opting in, you also agree to our Messaging Terms of Service (https://terms.pscr.pt/legal/shop/d96a12-2/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/d96a12-2/privacy_policy).

Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

If you believe your personal information has been compromised, please contact us immediately at success@formulationfactory.com.

Children's Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at success@formulationfactory.com and we will take steps to delete that information promptly.

Third-Party Links

The Site may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you visit.

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how your information is handled, please contact us:

Email: success@formulationfactory.com
Address: Formulation Factory LLC, 30 N Gould St Ste R, Sheridan, WY 82801 USA