Our Story

Built From Pain. Formulated With Purpose.

Formulation Factory isn't just a supplement brand. It's what happens when the healthcare system fails you - and you decide to build something better.

Why We Exist

It started as a personal need, became a supplement business, and now, it's becoming much more.

We didn't set out to build a mental health brand. But the more we listened to our customers - over 250,000 of them in under two years - the more we heard the same thing: this isn't about PRs or aesthetics. It's about finally feeling like themselves again. Sleeping without dread. Waking up without the fog. Having the energy to be present for the people who matter.

That changed everything for us. It shifted how we formulate, what we prioritize, and why we show up every day. We're not here to sell optimization to people who are already fine. We're here to give people the nutritional foundation to feel like themselves again - and we take that responsibility seriously.

A Note From the Founder

The System Failed Me. So I Built My Own.

At 17, I nearly died in an ATV crash. I was doing 60mph across an open field when I hit a ravine I never saw - launched off one side, hit the other head-first, flipped two and a half times, and landed on my skull. Two helicopters. Two brain bleeds. They almost had to drill a hole in my head.

That injury rattled me to my core and changed the trajectory of my life. What followed was years of pain, brain fog, fatigue, and a healthcare system that handed me prescriptions instead of answers. By 20, I discovered I had clinically low testosterone - and not a single doctor had thought to check.

So I started figuring it out myself. I dove into research - adaptogens, bioavailable minerals, botanicals, anything backed by real science. I experimented on my own body for over a decade, tracking everything, learning what actually worked versus what was marketing noise.

Along the way, life threw everything at me. I hit rock bottom more than once - depression, heartbreak, moments where I didn't think I'd make it through. But every time, I rebuilt. Through the gym, through journaling, through the people who showed up when it mattered, and through the compounds that actually moved the needle on how I felt.

In 2024, I launched Formulation Factory - not because I wanted to start a supplement company, but because every product I tried was hiding behind proprietary blends and underdosed formulas. I knew I could do better. Every product we make has the exact doses on the label, third-party testing on every lot, and zero compromises. Because I take the same products you do.

Kyle Armour signature
Kyle Armour
Founder & CEO, Formulation Factory
Kyle Armour
What Sets Us Apart

Our Standards.
Non-Negotiable.

Six commitments we make to every customer, on every product, every time.

Full Transparency

Every ingredient and its exact dose listed on the label. No proprietary blends. No hidden formulas. Ever.

Third-Party Tested

Every lot independently tested for purity, potency, and heavy metals.

GMP Certified

Manufactured in a GMP-registered U.S. facility under strict FDA-enforced quality standards.

Synergistic Formulas

Synergistic ingredients with clinical doses in every product.

Made in USA

Every product manufactured in a U.S.-based, GMP-registered facility with globally sourced ingredients.

100-Day Money-Back Guarantee

Don't feel the difference? Full refund. No fine print. We bet on our products.

Our Journey

How We Got Here

2004
The Accident
At 17, founder Kyle Armour nearly dies in an ATV crash - launched off a hidden ravine at 65 mph, helicopter airlift, three brain bleeds. The injury changes everything.
2008
Self-Experimentation Begins
At 20, Kyle discovers he has clinically low testosterone - something no doctor had checked. He begins years of deep research into adaptogens, botanicals, and bioavailable compounds.
2015
The Crypto Years
Kyle gets involved in cryptocurrency and quickly finds himself surrounded by academics, scientists, and high-performers. He goes deep into nootropics and performance enhancers.
2017
Entering the Biohacking World
Kyle launches an anti-aging and biohacking community, connecting with leading voices in longevity and performance science.
2024
Formulation Factory Launches
After 16 years of self-experimentation, Kyle launches Self Obsessed - a 10-in-1 testosterone support formula with full ingredient transparency. The brand crosses $1M in revenue within 6 months.
2025
Scaling to $10M+
The product line expands to 11 formulas across 6 categories. 250K+ customers served.
2026
The Formulated Project
10,000+ verified reviews. 10K+ active subscribers. DTC expansion and the launch of Formulated begin - the next evolution of the brand.

Ready to Feel the Difference?
Your body deserves better.

Every product we make is built on the same promise: full transparency, real doses, third-party tested. No exceptions.