Self Obsessed: The Comeback Formula for Men Who Refuse to Stay Broken

Have you ever hit a point where you realize you’re not the man you used to be?

The energy that once carried you through the day just isn’t there anymore.
The drive that made you push harder now feels out of reach.
The confidence you once had without thinking now feels like a stranger.

For some, it happens slowly. Years of long hours in front of a computer, constant stress from a bad coworker, and putting yourself last for your family’s sake.

It’s waking up more tired than when you went to bed. Skipping workouts because you “don’t have time.”

Living on caffeine just to function, and realizing you’ve been running on fumes for so long you can’t remember what “fully charged” feels like.

For others, it happens in an instant. Slipping a disc in your back, getting sidelined by an injury, hearing a doctor read off numbers that make your stomach drop, or walking away from an accident that could have gone the other way.

For Kyle Armour, founder of Formulation Factory, it was the latter.

The Day Everything Changed

“One second I was flying down a dirt road on my ATV, feeling untouchable. The next, I was weightless, then slammed headfirst into the ground. I woke up in the hospital with brain bleeds, broken bones, and a body that didn’t feel like mine anymore. I shouldn’t have survived.”

Kyle spent nine days in the hospital. He was flown by helicopter twice.

What followed was two years of grueling physical therapy. But the worst damage, he says, wasn’t physical; it was mental.

“I lived in fear. Afraid of crowds. Afraid of falling. Afraid that one wrong bump could be my last. The doctors gave me pills to numb the symptoms, but they also dulled who I was.”

By age 20, his testosterone levels had crashed to sub-200, lower than most men twice his age. His energy was gone. His confidence was gone. His drive was gone.

From Survivor to Creator

“No one was coming to save me. I had to build my way back.”

Kyle dove into research, determined to find a way to restore his body and mind without relying on band-aid solutions. He studied ancient remedies like Tongkat Ali, Ashwagandha, Shilajit, and modern performance nutrition.

Years of trial and error followed. He tested, refined, and rebuilt his approach until he found a precise blend of 10 powerful, natural ingredients that worked in perfect synergy to restore energy, strength, and focus.

He called it SELF OBSESSED, not as a celebration of ego, but as a declaration that investing in your own strength, health, and resilience is the most selfless thing you can do.

At first, the formula was just for him. It's his personal lifeline to reclaim what he’d lost. But friends started noticing the change. They wanted to try it. It worked for them too. Soon, their friends were asking. And before long, strangers were reaching out, asking how they could get it.

That was the turning point.
What began as one man’s private recovery tool became a mission to help men everywhere take their power back.

Why It Exists

Modern life wears men down in ways most don’t even realize until it’s too late.
Low energy, low drive, low confidence… it’s become the “new normal.” But normal isn’t good enough.

SELF OBSESSED was built to break that cycle. It’s about working with your body to restore the systems that keep you strong, focused, and driven. It is not built to mask symptoms.

Inside the Formula

• Tongkat Ali & Fadogia Agrestis – Support healthy testosterone production and performance.

• Shilajit – Boosts cellular energy and resilience.

• Ashwagandha & Fenugreek – Reduce stress and help rebuild strength.

• Boron & Zinc Citrate – Essential minerals for hormone optimization.

• Horny Goat Weed & Tribulus Terrestris – Support stamina, endurance, and confidence.

• Black Maca – Enhance mood, energy, and vitality.

Every ingredient serves the same mission: to help you feel like yourself again, only stronger.

Who It’s For

SELF OBSESSED: 10-IN-1 MASCULINITY MAXIMIZER is for men who refuse to settle. Men who know they’re capable of more and aren’t willing to accept less. It’s for the entrepreneur running on grit and ambition, the father who wants to keep up with his kids and still have energy left over, and the man rebuilding after setbacks, determined to rise stronger than before.

Today, over 20,000 men worldwide have joined the SELF OBSESSED movement, restoring their energy, their drive, and their confidence.

“This isn’t just a supplement,” Kyle says. “It’s your permission to stop surviving and start thriving.”

Because you’re not here to fade away.
You’re here to dominate.

Join us to begin your comeback.
Be relentless. Be unapologetic. Be Self Obsessed.