"It Runs in the Family" Is a Cop-Out

Look, we get it. If your dad had a heart attack at 52 and your uncle dropped dead jogging, it’s scary. But using family history as a death sentence? That’s a weak move. Genetics load the gun—your lifestyle pulls the trigger. And most people? They’re yanking that trigger with both hands.

Here’s what they don’t tell you: only about 10–20% of heart disease risk is genetic. The rest? What you’re putting in your mouth, how often you move your body, how you manage stress, how much you sleep, and how you treat your inner world.

The Real Silent Killer: Nitric Oxide Loss

This isn’t some trendy buzzword. Nitric oxide (NO) is a molecule your body makes to keep blood vessels open and blood flowing. Think of it as WD-40 for your arteries.

The problem? Your NO levels tank as you age—even faster if you live like most people do:

• Sit too much

• Eat ultra-processed junk

• Skip greens

• Stress 24/7

• Don’t breathe deeply (yes, even that matters)
  

Low nitric oxide means poor circulation, higher blood pressure, less oxygen to your brain and heart, and—yep—higher risk of heart disease.

Most doctors won’t talk to you about this. Why? Because there’s no billion-dollar prescription for "eat vegetables and go outside."

That’s exactly why we created HEART OF STEEL—to help restore nitric oxide levels, protect your endothelial lining, and give your cardiovascular system a fighting chance. It's a tactical weapon in your toolbox, not a crutch. Stack it with the right lifestyle, and you're playing on god mode.

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How to Take Control (Instead of Blaming Your DNA)

Let’s keep this simple and real. You don’t need a 40-page protocol or to track your macros like a psycho. You just need to start with what matters most.

1. Move Every Day

I’m not asking for Ironman training. Just move your damn body. Walk 30 minutes a day. Swing a kettlebell. Do something that gets your blood flowing and your muscles working. Sitting is slow death.

Bonus points: use SELF OBSESSED pre-workout. It's not just for aesthetics—those pumps, focus, and energy actually support blood flow and nitric oxide through multiple channels. Your mitochondria will thank you.

2. Eat Like Your Life Depends on It (Because It Does)

Your plate should have a heartbeat—loaded with greens, beets, arugula, spinach, cilantro, basil. These are nitrate-rich foods that fuel nitric oxide production. If your meals are beige, you're dying faster.

You're also aging faster. And if that matters to you, CROWN OF GLORY adds another layer—supporting blood flow to the scalp, skin, and every cell that’s trying to stay youthful and alive. It’s circulatory health meets vanity, and we’re cool with that.

3. Breathe Like a Human, Not a Hummingbird

Nasal breathing. Slow. Deep. In through the nose, out through the mouth. Stress kills NO production. Breathing like this signals safety to your nervous system and keeps your blood vessels relaxed.

Struggling to hit that deep rest state? You’re not alone. Most people are stuck in go-go-go mode 24/7. That’s where THE NIGHT BEFORE comes in. It doesn’t knock you out—it helps your system shift gears, so you can actually recover and rebuild. Which, surprise, is when nitric oxide regeneration happens.

4. Ditch the Poison (Even the Sneaky Ones)

We’re talking seed oils, sugary drinks, anything labeled “heart-healthy” but lives in a box. If it’s made in a lab, it’s killing your heart. Sorry, not sorry.

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Let Me Say This Loud:

You are not powerless. You are not broken. Your genes are not your destiny. They're a blueprint. You decide what gets built.

The system wants you sick, slow, and scared. The statin industry needs you to believe your only shot is a lifetime of meds. Screw that.

You can build a bulletproof heart—starting today.

That’s the strategy behind what we do at Formulation Factory—design supplements that work alongside real lifestyle changes to unlock human potential. Not band-aids. Not gimmicks. Just high-leverage tools for alpha humans.

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Your Challenge:

Do ONE of the following today—and text us when you do it:

• Go for a 30-minute walk, no phone, just you and your breath

• Eat one full plate of nitrate-rich greens (bonus if it’s raw arugula or beets)

• Do 10 minutes of deep nasal breathing before bed

• Add HEART OF STEEL to your morning stack and track how you feel over 7 days

Then ask yourself: If I did this daily for 30 days, what would change?

Spoiler: your blood pressure, energy, sleep, brain clarity—and probably your entire life.

Let’s stop making heart disease a family tradition.

You're not your genes.
You're your choices.